Social Psychology, 3rd Edition provides the only conceptually integrated undergraduate introduction to social psychology, offering a clear synthesis of the cognitive and social, and individual and group influences that shape social behavior.
This textbook offers comprehensive coverage of classic, contemporary, and emerging topics in social psychology. The focus is on underlying, unifying principles that operate across topics, rather than treatment of each topic in isolation, a focus that reflects the increasingly cross-disciplinary developments within and beyond psychology. An emphasis on research carried out in different parts of the world and a sensitivity to cross-cultural perspectives highlight the internationalization of the field in recent years. In addition, the text offers real-world applications of scientific principles to areas such as marketing, law, education, and health. Throughout, the discussion conceptually integrates the pervasive impact of social groups on all aspects of social behavior.
Extensive feedback from reviews of prior editions has helped make this third edition comprehensive, contemporary, and relevant to social psychology students’ and instructors’ needs. Effective and helpful pedagogical features include chapter summaries, margin glossaries, tables, graphs, and photographs.
An attractive student-friendly format, and a narrative by two leading scholars that is both lively and rigorous, make this text one of the most respected and acclaimed on the market.